The junkmail lesson of the day: No matter what you sell, sell it with a smile!

Many photographers take photos of people, but not too many make the images with a market use in mind. Yes, taking pictures of people is great and if the models are professionals, all the better, because usually they know better than the photographer what to wear, what expressions to make, in what context their images will fit and above all, they know how to smile… But do stock photographers know these things as well? To be honest I would not swear on it.

Let’s analyze some interesting spam ads that I received during last week. This one of the family is a great shot, although the background cleaning to accommodate the text was done pretty drastically. The family is natural looking with what looks like natural smiles. Also, the styling is consistent and looks appropriate for the surroundings.

And what about this couple? Again, a really big happy smile just like one on your first date. A nice blurred background, good styling with ordinary clothing and a great couple become a picture that can be done easily at home on an overcast day if you have a good window with natural light. It’s difficult to see the setting, but that doesn’t matter, because you only want the atmosphere the happy smile is creating. Again, there is negative diffused space, created by the graphic designer, but certainly an image with great dynamics that makes one tempted to call eHarmony without delay!

Medicine and chronic diseases, like diabetes, require regular control and thank God that today almost every chronic disease, from hypertension and asthma to diabetes has devices to monitor these conditions from home. The models here show that good control of their illness boosts their self-esteem and makes them confident in the future, hence the smile. The photo was shot from slightly below in order to give the models a predominant position, and well-lit from behind with great reflector in front to open up the foreground. Nothing to complain about.    

Some people don’t need a ton of cash to live; they only need enough to raise the family. Here is a picture that says it all. The negative space was artificially created with a brush of blue but the mother and kid do the job beautifully with a great smile. Sounds familiar? Nice neutral clothing and a very affectionate hug help emphasize the idea that she does need time to take care of her children. And all revolves around a natural smile.

The vendors that used these images had a clear idea in mind and looked for images that fit their idea. The images were carefully selected to match their products or services; in other words, they were looking for images that expressed the sentiments they needed to “wrap” their product around. They were not looking aimlessly, but were searching for very specific images. Those images are not that difficult to do, you just need to stop puttering around and start thinking about what you are going to produce next. Are you producing a product that the market will be able to use?


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March 13. 2012 23:21
Ok so I am thinking about removing my site from Tumbler and get it to a WordPress site. I think this is a wordpress site right? If it is, may I ask where you got the theme? Thanks a bunch!


March 27. 2014 06:18
Hi would you mind sharing which blog platform you're working with? I'm looking to start my own blog soon but I'm having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I'm looking for something completely unique.                  P.S Apologies for being off-topic but I had to ask!

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March 28. 2014 21:32
fantastic put up, very informative. I ponder why the other experts of this sector don't notice this. You must proceed your writing. I'm sure, you've a huge readers' base already!

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April 12. 2014 08:20
Having read this I believed it was extremely informative. I appreciate you finding the time and effort to put this article together. I once again find myself spending way too much time both reading and leaving comments. But so what, it was still worth it!

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