The stock photography industry and its ecosystem has changed constantly and dramatically in the past years, both in image creation and clients’ approach to licensing images.  Thanks to digital cameras, the internet and our favorite keyboard actions ‘copy & paste’, a whole new crime scene has risen: unauthorized digital image use, or image piracy.

While adapting to market demands, age fotostock is very much aware of the illegal use of images online and we are trying to protect both our photographers rights and the respectful use of images worldwide. With this at heart, we have recently contracted the services of Picscout to help us find unauthorized or non-legitimate uses of our photographers images online.  We are able to do this with images submitted by our exclusive photographers only, as we have secure knowledge about their sales history in our records.

PicScout Tracker EtE offers a service that crawls commercial web sites looking for visual matches to content.  The image matches that they find might be cropped, colorized, flipped or otherwise manipulated in any way.  Their crawler will still find them and does every day.  Once they mine the data, they create cases which age fotostock staff review to determine if it is a proper use (licensed) or an unauthorized use.  Once staff determine that it's unauthorized or "non-legit", the License Compliance Service team (LCS team) acts on our behalf to track down and collect penalty fees from these infringers, which age fotostock then pays back to our photographers.

Since beginning to crawl for our exclusive images in the USA last month, Picscout have already found hundreds of potential instances of infringement.

It’s a really interesting process for staff here. Very few of the cases Picscout are finding are actually valid licenses. Most of the cases have been found in the murky depths of low budget web trash. Some are only low res thumbnail size. Some look like illegitimate reuses – 5 years later and our images are still online, although we haven’t had a report since 2009. Other cases appear to be more valid, with large clear images on a respectable website, yet we have no sales history for that image. What will be fascinating is discovering exactly how these companies obtained our images, which thieving tactics did they apply?! All will be revealed in the next few months as we follow the cases through. Stay tuned for the next blog…

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age fotostock launched a new look on our website this week! The site,, has been designed by in-house age fotostock web designers and programmers in direct response to customer demand for an attractive website where themes, categories, collections and offers are easy to find. Along with the new look, we're introducing two new curated collections, ‘SnapMobileFoto’ and ‘Unconventional’.

Alfonso Gutiérrez, CEO of age fotostock, comments, "We have researched the market and utilized the skills of our in house IT developers and designers to create a new look that is unique, smart and functional, presenting our great variety of content in an manner convenient for clients. We are pleased to offer two new creative and contemporary collections that embrace the growing changes in both visual culture and technology, Unconventional and SnapMobilePhoto. Both collections are increasingly rapidly with a wealth of fresh imagery."

Julieanne Eason, Content Manager, says, “The emphasis on showing our photographers work is an essential part of the age fotostock philosophy. The work of photographers is the basis of the visual culture that the Internet has introduced in our global society. New media has profoundly altered everything, from licensing models to rewarding creativity, and offers new possibilities that photographers need to assimilate. We are facilitating changes in order to present a world of possibilities in which visual creators continue to benefit.”

Some highlights of the new website are:


An organized and unique navigation layout, where clients can navigate vertically to search for images by style or themed categories, and navigate horizontally to search by photographer, collection and type of content: image, video, vector or low budget.


Inspiration - the simple produces the marvelous. More than 30.000 inspiring photos.

Unconventional - an offbeat perspective on everyday life. Over 28.000 creative images.

Snapmobilefoto - spontaneous, fresh and fast. More than 4.000 images in a rapidly growing new collection.

Premium - the best of the newest.


All providers collections and photographers content are listed in visual galleries. Discover their work by browsing through their photos and reading their profiles.

We hope you like it!

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The two days of seminars and networking of the recent PACA Congress held in New York the 20th and 21st of October were active with noticeably more attendants than the previous year, at a total of 220 delegates.  Although age fotostock staff Julieanne Eason, Content Manager, Head of sales age fotostock USA Susan Jones and CEO Alfonso Gutierrez were mostly busy with meeting current and potential partners, the sessions that we were able to attend had large attentive audiences due to the very interesting topics discussed.

Some of the most interesting panel sessions were:

  •  "Buyer´s Panel; Fresh Perspective" handled by Daniella Nilva (Ogilvy & Mather), Greg Odom (Chemayeff & Geismar & Haviv), Mark Meyer (Moving Image & Content) and Kaia Hemming (MacCann) the speakers sent a message of hope for us stock agencies dealing in traditional stock by defending Rights Managed (RM) as viable licensing model needed in the market.  Although all accepted that RF and Microstock have their niche, the ability to control the history of the images and block them when exclusives are requested is invaluable with creative, high quality, original RM images. Good examples were given of embarrassing situations created when competing companies used the same image for marketing their products.

  • "Driving Sales and Strengthening your Brand Through Social Media" with Tyler Graham - Author and Twitter Specialist, Sara Zucker from Nors Cormetics, Patric Lor from Disolve and Andrew Fingerman from PhotoShelter. Extracting this juicy session to just a few words, I would say that essentially Social Media requires persistence, analyzing your audience to strategically target your contents, to be present but do not suffocate your audience with a post a minute, and above all it is hard today to run a business without having a presence there.

  •  "Advancements in Image Capture". 4K Video is becoming more popular, Smartphone photography is now commercially viable and DSLR cameras dual application of shooting stills and HD video is being challenged by a new generation of "pocket" mirrorless cameras, like the 4k SONY one that is carried by the Hexacopter in the image below, brought to the conference by SkyCamUSA.

There were industry events most evenings. On the Monday night the PACA annual party was held at the Shutterstock Offices in the Empire State building. Click here to grin at photos of those who attended - see if you can spot our age fotostock team! On the final day we had a great final PACA Networking Reception at the International Center of Photography (ICP), surrounded by the exhibition Genesis by photographer Sebastiao Slagado. An incredible collection of superb unique photography and a wonderful way to end a successful conference.


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CEO Alfonso Gutierrez and Content Manager Julieanne Eason will be heading across the ditch to attend the PACA 19th annual conference in central New York this October. Joined by Head of Sales age fotostock USA, Susan Jones, they will be representing age fotostock in a three day bonanza of meetings, seminars and evening events.

PACA'S Mission Statement is: To promote and protect the interests of the media licensing community through advocacy, education and communication. A prime working example of this is the annual conference, which brings together people from all across the stock industry. We're looking forward to a schedule packed full of meetings with many of the agencies and providers that we work with on a daily basis, as well as discussing possible new business ventures.

Presentations on where search and visual recognition will be in the future, imbedded imagery, and how academia sees the future of the internet will be among the many technology sessions planned for the conference.

PACA will be followed by Visual Connections, the image forum for stock content buyers and providers. Our age fotostock USA team will be there representing the company - please feel welcome to drop in and visit us!

For more information about PACA, CEPIC and BAPLA click here to check out one of our previous posts.

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Now that many people are wondering what more a phone can do than just communicate, it's interesting to look forward for a quick glimpse of what is waiting for us in the future.

Technology is lifting photography to unimaginable levels that were simply fantasy just ten years ago. What is awesome is how much more will be changed within the next decade. Just see these interesting developments that are presented at SIGGRAPH in Vancouver now.  Or this; researchers at Brown University have developed an algorithm that'll allow you to change the season or the time of day in your image.

And if you are interested in more developments that will change our understanding of how we will be working with visual content see these:

New scholarly work in computer graphics and interactive techniques

SIGGRAPH 2014 : Dailies Trailer

If I could buy years of life I´ll put money on the table for 50 more...! In the meantime my Canon cameras will have to suffer my infidelity, as it is a Samsung smartphone that keeps me aware that time is cheap at IKEA.



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