The two days of seminars and networking of the recent PACA Congress held in New York the 20th and 21st of October were active with noticeably more attendants than the previous year, at a total of 220 delegates.  Although age fotostock staff Julieanne Eason, Content Manager, Head of sales age fotostock USA Susan Jones and CEO Alfonso Gutierrez were mostly busy with meeting current and potential partners, the sessions that we were able to attend had large attentive audiences due to the very interesting topics discussed.

Some of the most interesting panel sessions were:

  •  "Buyer´s Panel; Fresh Perspective" handled by Daniella Nilva (Ogilvy & Mather), Greg Odom (Chemayeff & Geismar & Haviv), Mark Meyer (Moving Image & Content) and Kaia Hemming (MacCann) the speakers sent a message of hope for us stock agencies dealing in traditional stock by defending Rights Managed (RM) as viable licensing model needed in the market.  Although all accepted that RF and Microstock have their niche, the ability to control the history of the images and block them when exclusives are requested is invaluable with creative, high quality, original RM images. Good examples were given of embarrassing situations created when competing companies used the same image for marketing their products.

  • "Driving Sales and Strengthening your Brand Through Social Media" with Tyler Graham - Author and Twitter Specialist, Sara Zucker from Nors Cormetics, Patric Lor from Disolve and Andrew Fingerman from PhotoShelter. Extracting this juicy session to just a few words, I would say that essentially Social Media requires persistence, analyzing your audience to strategically target your contents, to be present but do not suffocate your audience with a post a minute, and above all it is hard today to run a business without having a presence there.

  •  "Advancements in Image Capture". 4K Video is becoming more popular, Smartphone photography is now commercially viable and DSLR cameras dual application of shooting stills and HD video is being challenged by a new generation of "pocket" mirrorless cameras, like the 4k SONY one that is carried by the Hexacopter in the image below, brought to the conference by SkyCamUSA.

There were industry events most evenings. On the Monday night the PACA annual party was held at the Shutterstock Offices in the Empire State building. Click here to grin at photos of those who attended - see if you can spot our age fotostock team! On the final day we had a great final PACA Networking Reception at the International Center of Photography (ICP), surrounded by the exhibition Genesis by photographer Sebastiao Slagado. An incredible collection of superb unique photography and a wonderful way to end a successful conference.

 


Actions: E-mail | Comments (0) |

CEO Alfonso Gutierrez and Content Manager Julieanne Eason will be heading across the ditch to attend the PACA 19th annual conference in central New York this October. Joined by Head of Sales age fotostock USA, Susan Jones, they will be representing age fotostock in a three day bonanza of meetings, seminars and evening events.

PACA'S Mission Statement is: To promote and protect the interests of the media licensing community through advocacy, education and communication. A prime working example of this is the annual conference, which brings together people from all across the stock industry. We're looking forward to a schedule packed full of meetings with many of the agencies and providers that we work with on a daily basis, as well as discussing possible new business ventures.

Presentations on where search and visual recognition will be in the future, imbedded imagery, and how academia sees the future of the internet will be among the many technology sessions planned for the conference.

PACA will be followed by Visual Connections, the image forum for stock content buyers and providers. Our age fotostock USA team will be there representing the company - please feel welcome to drop in and visit us!

For more information about PACA, CEPIC and BAPLA click here to check out one of our previous posts.


Actions: E-mail | Comments (0) |

 

Now that many people are wondering what more a phone can do than just communicate, it's interesting to look forward for a quick glimpse of what is waiting for us in the future.

Technology is lifting photography to unimaginable levels that were simply fantasy just ten years ago. What is awesome is how much more will be changed within the next decade. Just see these interesting developments that are presented at SIGGRAPH in Vancouver now.  Or this; researchers at Brown University have developed an algorithm that'll allow you to change the season or the time of day in your image.

And if you are interested in more developments that will change our understanding of how we will be working with visual content see these:

New scholarly work in computer graphics and interactive techniques

SIGGRAPH 2014 : Dailies Trailer

If I could buy years of life I´ll put money on the table for 50 more...! In the meantime my Canon cameras will have to suffer my infidelity, as it is a Samsung smartphone that keeps me aware that time is cheap at IKEA.

 

 


Actions: E-mail | Comments (0) |

 

The slow drone of a 16 hour flight becomes a vague memory as soon as one arrives amidst the organized bustle of millions in Shibuya central station, Tokyo. In the stock photography industry we’re always keeping in touch with our associates by email, phone, and meetings at conferences such as PACA , CEPIC, Visual Connections. However nothing beats visiting these companies on their home turf, which I was fortunate enough to do recently. In a splendid mix of work and personal vacations, I made my way to my native homeland New Zealand, passing by Japan, Korea, Thailand and Australia to visit age fotostock’s associate agents, content providers and clients. Interesting, eye-opening, informative, these visits help to fortify relationships and get a real feel for how business is going.


Here’s some of the inside news:

Japanese business is based on commitment, dedication and serious relationships. Clients and agents are dedicated to one another, and once a client has established a working relationship with an agent it is very rare that they would change to work with another company.  This is one of the reasons why the microstock offer is affecting the market so slowly, as well as the fact that our agents in Japan sell mostly RM images for editorial use, and their clients need a quality of service that could never be found at a microstock level.

The weak economic situation in Japan means that business has understandably been quiet in the past years, but agents are hopeful that 2014 will be stable.

Interestingly enough, one of the highest reaching prices in Japan is in licensing for calendar use. It's a unique Japanese thing, where every year companies produce their own calendar to gift to their clients and associates. In a society where gift giving is a high art, these calendars demonstrate commitment, professionalism and status, which is reflected in the great amounts of money invested in their production and the national ‘Best Calendar’ competitions that take place every year. Covering topics such as aerial photography, islands, museums, natural parks from around the world, age fotostock’s high-quality travel images are perfect for these calendars.

Microstock has affected Thailand and Korea greatly and most agents have had to offer a subscription model in order not to lose the clients who can only afford to make smaller purchases. However, high-end clients remain dedicated to our agents, as they depend on the reliable customer service when licensing images for advertising.

Bounding back from New Zealand on the return trip to Barcelona, I touched down in Australia to meet some of our direct clients there, mostly editorial companies producing travel and/or educational material.  I was struck by the similarities each company had in terms of goals for the year – projects are becoming more universal and online products becoming more of a focus than those in print.

Australian editorial companies cater not only to Australia but also New Zealand, Singapore, Papua New Guinea, Samoa and Indonesia and many more countries in the Asia / Pacific Rim.  The companies used to produce different product versions with localized image content for each territory but now their projects have a global reach, and the images of people working and studying (eg. a cover for a high school study package) need to reflect our changing, global society, where people of different ethnicities work and socialize together.

In a country where the aim of having one-computer-per-student is soon to be realized, companies are moving rapidly into producing digital multimedia packages, and in many cases their publications are produced more for online use than for paper. For those photographers out there, our clients forecasted the rapidly increasing use of video in these products, and requested more video content, now!

 

As well as content such as History, Geography, Nature & Science, they need:

-    All types of images of people with mixed ethnicities.
-    Preferably Asian looking images more than European ones, since Australia and New Zealand markets cover the Asia /Pacific Rim.
-    Authentic business images with people of mixed races. Dance/choreography/stage performance.
-    Images reflecting cyber safety, bullying.
-    Authentic images of people working in Industry.
-    Locations & events in the Asia/Pacific.
-    Health & P.E, kids playing sports.
-    Adults and children in design & technology environments.


And for further inspiration, our Japanese agents requested images such as:


-    Artistic flower images.
-    Aerial images.
-   Lifestyle images for editorial use, in particular families eating, their housing, domestic routines, from all across the world.

To those of you who I met along my travels, thank you so much for your kindness & hospitality. We’ll continue to work together to keep the business a lucrative and enjoyable sector for the years to come.

See you again soon!

Julieanne Eason,
Content Manager.

Freycenet National Park, Australia.

 


Actions: E-mail | Comments (0) |

It was colorful, it was flurrying. Upstairs there were tables filling and emptying in a constant flow of meetings between agents and providers, downstairs there were talks of how to find all of the legal and illegal ways your images are being used on the web, confessions from buyers about what they really want (wonderful well-documented images with ever decreasing prices) advice on using social networks, stock photography mobile phone applications,  and the joys of wifi enabled cameras… to mention only a few of the many topics…

The PACA conference is a two day event that provides an opportunity to network with providers, agents, clients and figureheads in the stock industry, as well as featuring a full program of panel talks, discussions, words from the wise in the industry. Alfonso (CEO) and Julieanne (Content Manager) were in New York attending both events last week along with age fotostock USA head of sales Susan Jones, who charmingly chaired the PACA panels over the two days.

They were joined by age fotostock USA sales staff to greet current and potential clients with information about our collection, a bag full of goodies and some crispy apples at Visual Connections. Susan summarizes, "This year was a good year for Visual Connections. It really was a busy, productive day."

For more information about PACA and Visual Connections click here to check out one of our previous posts.


Actions: E-mail | Comments (2) |

Google Translator

Calendar

«  December 2014  »
MoTuWeThFrSaSu
24252627282930
1234567
891011121314
15161718192021
22232425262728
2930311234
View posts in large calendar

Tag Cloud

Recent Posts

Disclaimer
The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

© Copyright 2014 age fotostock