You might finish your shopping the night before Christmas, but image buyers don´t! Image buyers preparing for Christmas campaigns have already started looking for photos. What will they find? Your fresh images of sandcastles and bikinis or your one year old images of the children opening Christmas gifts?
This photo was sent at the end of August. Good job, Franck!
Our expert photo-researchers recommend submitting your seasonal images 3-4 months before the actual season, so that they appear on our website right when the buyers are looking for them. It’s not easy to plan and shoot so far ahead, and in some cases, it might be impossible or too expensive, but there are many seasonal images of objects or models which can be made in advance and released into the market right when the buyers want to buy them.
The following calendar can help you transform from a procrastinator to a strategic planner:
JANUARY - Submit for Mother's day
Photos of gifts, homemade cards, hugs, kisses & other affectionate moments between mother/grandmother and children, spending time together (cooking, playing, talking, sports, crafts) portraits of mothers.
FEBRUARY - Submit for Father’s day & a Birthday Party
Like with Mother's day, photos of gifts, hugs, kisses and affectionate moments between father/grandfather and children, spending time together (sports, talking, playing, cooking, etc) & portraits of fathers.
Also, you can shoot a kid’s birthday party or one for a senior with photos of balloons, candles, cake, gifts, games, surrounded by family or friends etc.
MARCH - Submit for summertime
Show models with summery clothing/sandals, preparations for the summer like putting sunscreen on kids, sunglasses, drinking water, etc.
Also, make images of couples/families preparing and enjoying vacations.
APRIL - Submit for summertime
Photos of a family on a picnic or outing in a park, relaxing on a picnic blanket, details of the picnic food.
MAY - Submit for “Back to school”
Photos of children preparing/going back to school and details of school materials of all kind. This subject was fully covered in this blog entry.
JUNE- Submit for Autumn & Halloween
Photos of people dressed in fall clothing, hats, scarves, etc.
Also photograph pumpkins that are finished or being carved, children in costumes, candy for trick or treating, autumn fruit.
JULY - Submit for Thanksgiving
Photos of traditional food like the turkey, pies, etc and a family eating together at a table full of food.
AUGUST - Submit for Christmas and Winter
Photos of Christmas ornaments and tree, gifts, mistletoe, hot chocolate, gingerbread cookies and other traditional foods.
Shoot excited/happy kids, adults and kids opening gifts, playing with new toys (the kids at least).
SEPTEMBER - Submit for New Year
Photos of champagne, toasts, clocks striking 12 o’clock, people kissing each other and dressed for a party, lists of New Year’s intentions, illustrate the most common intentions (quitting smoking, diet, etc).
OCTOBER - Submit for Valentine's
Photos of couples holding hands, kissing, hugging, talking & giving gifts, hearts, chocolates, romantic gifts, ring boxes, love letters or a kid’s Valentine. Make portraits that convey happiness and excitement.
NOVEMBER - Submit for springtime & "Operation Bikini"
Images of spring cleaning, cleaning equipment and products (natural)
Also, you can shoot healthy foods to get in shape for the beach and people exercising.
DECEMBER- Submit for Easter
Easter eggs, baskets, chicks, rabbits, sweets, stuffed animals, spring flowers such as narcissus, children with flowers, bright colored clothes, etc.
Nowadays, any photographer who is serious about making a living in stock, must plan strategically to make the right photos at the right time.