The two days of seminars and networking of the recent PACA Congress held in New York the 20th and 21st of October were active with noticeably more attendants than the previous year, at a total of 220 delegates.  Although age fotostock staff Julieanne Eason, Content Manager, Head of sales age fotostock USA Susan Jones and CEO Alfonso Gutierrez were mostly busy with meeting current and potential partners, the sessions that we were able to attend had large attentive audiences due to the very interesting topics discussed.

Some of the most interesting panel sessions were:

  •  "Buyer´s Panel; Fresh Perspective" handled by Daniella Nilva (Ogilvy & Mather), Greg Odom (Chemayeff & Geismar & Haviv), Mark Meyer (Moving Image & Content) and Kaia Hemming (MacCann) the speakers sent a message of hope for us stock agencies dealing in traditional stock by defending Rights Managed (RM) as viable licensing model needed in the market.  Although all accepted that RF and Microstock have their niche, the ability to control the history of the images and block them when exclusives are requested is invaluable with creative, high quality, original RM images. Good examples were given of embarrassing situations created when competing companies used the same image for marketing their products.

  • "Driving Sales and Strengthening your Brand Through Social Media" with Tyler Graham - Author and Twitter Specialist, Sara Zucker from Nors Cormetics, Patric Lor from Disolve and Andrew Fingerman from PhotoShelter. Extracting this juicy session to just a few words, I would say that essentially Social Media requires persistence, analyzing your audience to strategically target your contents, to be present but do not suffocate your audience with a post a minute, and above all it is hard today to run a business without having a presence there.

  •  "Advancements in Image Capture". 4K Video is becoming more popular, Smartphone photography is now commercially viable and DSLR cameras dual application of shooting stills and HD video is being challenged by a new generation of "pocket" mirrorless cameras, like the 4k SONY one that is carried by the Hexacopter in the image below, brought to the conference by SkyCamUSA.

There were industry events most evenings. On the Monday night the PACA annual party was held at the Shutterstock Offices in the Empire State building. Click here to grin at photos of those who attended - see if you can spot our age fotostock team! On the final day we had a great final PACA Networking Reception at the International Center of Photography (ICP), surrounded by the exhibition Genesis by photographer Sebastiao Slagado. An incredible collection of superb unique photography and a wonderful way to end a successful conference.

 


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Now that many people are wondering what more a phone can do than just communicate, it's interesting to look forward for a quick glimpse of what is waiting for us in the future.

Technology is lifting photography to unimaginable levels that were simply fantasy just ten years ago. What is awesome is how much more will be changed within the next decade. Just see these interesting developments that are presented at SIGGRAPH in Vancouver now.  Or this; researchers at Brown University have developed an algorithm that'll allow you to change the season or the time of day in your image.

And if you are interested in more developments that will change our understanding of how we will be working with visual content see these:

New scholarly work in computer graphics and interactive techniques

SIGGRAPH 2014 : Dailies Trailer

If I could buy years of life I´ll put money on the table for 50 more...! In the meantime my Canon cameras will have to suffer my infidelity, as it is a Samsung smartphone that keeps me aware that time is cheap at IKEA.

 

 


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All of you should read the following post in the CEPIC Blog which debates the recent Dreamstime Microstock offer of over a million images for free use, based on the pedestrian thinking that people that get images for free will eventually pay for them sometime in the future...

CLICK to read the article in the Cepic Blog 

Our photographers' chatroom has been humming with backlash. Here's just a few of the photographers' reactions:

"I'm not allowed to talk about the "old" days but back then the bosses of the agencies cared passionately about the business and often were artists as well, now it's all about money for them and lack of it for us.It won't be too long before photographers have to pay to sell their photos that are being given away free."

"I'm rapidly coming to the conclusion that shooting stock in this type of environment is rather pointless and perhaps not worth the effort for the 99%. Luckily I have other more marketable skills."

"I might be the eternal optimist, but I think there is still a decent paying place for high quality niche images. One that a micro shooter could not produce and one any jackass can't take with their iPhone. I try and produce them all the time."

"There is certainly no NEED for FREE content in today's ADVERTISING market. If you want to advertise, PAY the creator of the content you'd like to use! When one person (or business) WANTS to use free content - that doesn't mean another person has to deliver it at his own expenses."

It is clear that digital technology and the Internet has opened the door for new business models that favor the distribution process that balances the lowering of selling prices with the generation of volume. While this may initially sound logical, the ugly side is that photographers in general and the stock photography industry in particular will fall into decline because photographers cannot generate enough revenue to continue producing great images.

Cheap prices have devaluated photography to unimaginable levels in just a few years and have demoralized professional photographers. I believe that the only way to maintain the value of photography is to produce high quality content that attract clients attention because it is unique, innovative, creative and experimental and which maintains a more than decent price. age fotostock maintains the same principles, shooting the best images we can and trying to sell them for the best possible price.

We have entered into a vicious circle that we can only break out of if photographers and stock agencies demolish the fence that separates them and openly discuss certain pricing logic - otherwise the future will be uncertain for both of us.


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It’s less than a week before the sports event of the year starts! We won’t be in London covering the action but we’ve already begun warming up, doing all the stretching exercises required to prevent injury while watching the competition from the comfort of our sofas.

Sports Images are always in demand, not only to illustrate pieces related to one sport or the other, but also to illustrate all the concepts and values that sports encapsulate. Sports images are visual resources which communicate an endless list of positive and popular concepts related to topics such as motivation, achievement, action, energy, contentment, leisure, success, team work, risk (in adventure sports) or healthy and active lifestyles.

Here is the latest gallery of images that we’ve sent to our clients, containing sports images that can be found at age fotostock. Check it out, enjoy it - we hope it gets you inspired and motivated to go out and shoot some great images! And remember, there are images everywhere…photographers’ eyes only need to discover them!

 


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We are constantly asked by photographers to provide them with image ideas for shoots that will be relevant according to current market needs. Here you have one idea for which there is always a great demand.

¿Do you have kids in your family, close circle of friends or acquaintances? Yes? Then you are so lucky, not only because they sure make life more fun, but because the daily life of children, with their routines and activities can be a great source of very interesting moments to photograph, especially to make natural images that show emotions. The children don’t have to be the cutest ad-perfect-kids; you just need know how to bring out their expressivity, whether humoristic  or completely the opposite.

Take the following essential points into consideration before you get started:

  • Model releases, model releases, model releases!!!! Even if the kids are your nieces, godsons or your best friend’s first child, to make your images available for the market, and to avoid any legal complications in the future, make sure that you have the model releases signed by their legal guardian.  See the model release section of our Road Atlas  and pay special attention to the paragraph regarding minors Model Releases.
  • Be very careful of how the children are portrayed, as the most innocent of the images can be considered highly suggestive for some. And always remember this: ABSOLUTELLY NO NUDITY. Images of naked or semi naked children will not be accepted. 

So here is a list of ideas based on an ordinary day of any kid that we hope serve you as a source for inspiration.

  • Wake up is a beautiful morning! - Morning routines
  • Lunch time!- During the day 
  • Home Sweet Home -Afternoon/Evening
  • Winding Down - Night time

The gallery ADORABLE CREATURES is a sample of children images that can be found at age fotostock that we are hoping will serve you as an additional source of ideas.


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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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