Who said stock photography has to be all business teams and smiling families?  Admittedly, those images are the stock photographer´s bread and butter, but it´s okay to have a little fun with fashion for stock every once in a while too.  After all, all work and no play makes Jack a dull boy...

easy top 10 Hottest Style Musts

Let yourself be inspired by these "stylin" images submitted to our easyFotostock collection.


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The next time you´re trying to choose models for a shoot or preparing a shot, keep in mind these easy tips.

  1. Do work with lifestyle models who can pose naturally; avoid those who overact or strike artificial looking poses.

  2. Do choose models with pleasant, relaxed smiles and who keep their eyes open while smiling (some people squint when smiling).

  3. Do choose models whose eyes are big enough so that you can see the white of the eye when they are smiling.  Be careful that the model’s eye makeup doesn’t darken the eye too much.

  4. Don’t dress models in dark clothing and avoid very trendy clothing, colors, makeup and hairstyles that will clearly date the photograph, if you want the image to have long term sale possibilities.

  5. Don’t limit yourself to young men and women only!  Do look for attractive or “pleasant looking” people of all ages.

  6. Don’t fall into the cliché of making sexy, suggestive photos of female (and male) models.  There is a very limited market for these images in stock.  There is much more need for images of real women (and men) in real situations, women (and men) that transmit confidence or that convey ideas a little deeper than “my photographer thinks I´m hot…”

  7. Do shoot “real people.”  Models that are like “the girl (or boy) next door” are better for stock than overly glamorous models.  Clients often complain that it’s impossible to find photos of "normal looking" or even slightly overweight models.

  8. Do look for senior and adult male models. Good images of these groups are always lacking in stock.

  9. Don’t forget that models with an international look will be relevant in different markets worldwide and therefore more likely to sell, rather than individuals who are obviously from a particular country or area.  On the other hand, in markets like the United States, model diversity is essential.

  10. Do have your models sign model releases before the shoot, not at the end.  If they change their mind for some reason, you might have a whole day´s work ruined.

This list reflects our experiences in choosing models for a shoot.  What have you learned from good (and bad) experiences choosing models?  We will include your tips in our Do´s and Don´ts List if they add something new...


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It´s always summertime in stock…

That´s what editors think sometimes when they see hundreds of photos of women wearing tank tops, spaghetti straps, and short skirts while at work.  Is there a need for season-specific, summer (and winter) imagery?  Yes.  Will “season-neutral” or “between season” imagery have a better chance of selling?  Big Yes!  Many advertising clients will not even look at images of professionals wearing the clothes listed above. 

If you are producing lifestyle images of professionals, you might choose to shoot a super-hip, “edgy” office every so often.  For those shoots, you can disregard our advice and go crazy, but in all of the normal, professional lifestyle shoots, keep in mind our Top 10 Wardrobe Do´s and Don´ts.

  1. Do lighten up. Use lighter, fresher colors and classic looks.

  2. Do be natural. Use tasteful, subdued make-up and hairstyles for models.

  3. Do cover up. Use short or long sleeves for models, not tanks tops or other skin-baring options.

  4. Do cover up part 2. Skirts or pants should cover models' legs adequately.

  5. Don't shoot Hairy at Work. Do use clean-shaven male models.

  6. Don't be busy. Avoid clothing with busy patterns or extreme/dark colors.

  7. Don't be loud. Beware of trendy clothes that will become “so last year” next year.

  8. Don't bling.  Please no flashy jewellery or piercings.

  9. Don't even go there.  Please avoid suggestive poses and looks.  Even if your models are drop-dead gorgeous.  Models in office environments should express and communicate attitudes such as confidence, friendliness, and responsibility.

  10. Don't get the wrong idea!  It's not that we want your great-grandmother to style the shoot... Just try for simple, stylish, tasteful and natural. 

A few careful wardrobe choices can allow you to get much more mileage out of your photos. 


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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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