The two days of seminars and networking of the recent PACA Congress held in New York the 20th and 21st of October were active with noticeably more attendants than the previous year, at a total of 220 delegates.  Although age fotostock staff Julieanne Eason, Content Manager, Head of sales age fotostock USA Susan Jones and CEO Alfonso Gutierrez were mostly busy with meeting current and potential partners, the sessions that we were able to attend had large attentive audiences due to the very interesting topics discussed.

Some of the most interesting panel sessions were:

  •  "Buyer´s Panel; Fresh Perspective" handled by Daniella Nilva (Ogilvy & Mather), Greg Odom (Chemayeff & Geismar & Haviv), Mark Meyer (Moving Image & Content) and Kaia Hemming (MacCann) the speakers sent a message of hope for us stock agencies dealing in traditional stock by defending Rights Managed (RM) as viable licensing model needed in the market.  Although all accepted that RF and Microstock have their niche, the ability to control the history of the images and block them when exclusives are requested is invaluable with creative, high quality, original RM images. Good examples were given of embarrassing situations created when competing companies used the same image for marketing their products.

  • "Driving Sales and Strengthening your Brand Through Social Media" with Tyler Graham - Author and Twitter Specialist, Sara Zucker from Nors Cormetics, Patric Lor from Disolve and Andrew Fingerman from PhotoShelter. Extracting this juicy session to just a few words, I would say that essentially Social Media requires persistence, analyzing your audience to strategically target your contents, to be present but do not suffocate your audience with a post a minute, and above all it is hard today to run a business without having a presence there.

  •  "Advancements in Image Capture". 4K Video is becoming more popular, Smartphone photography is now commercially viable and DSLR cameras dual application of shooting stills and HD video is being challenged by a new generation of "pocket" mirrorless cameras, like the 4k SONY one that is carried by the Hexacopter in the image below, brought to the conference by SkyCamUSA.

There were industry events most evenings. On the Monday night the PACA annual party was held at the Shutterstock Offices in the Empire State building. Click here to grin at photos of those who attended - see if you can spot our age fotostock team! On the final day we had a great final PACA Networking Reception at the International Center of Photography (ICP), surrounded by the exhibition Genesis by photographer Sebastiao Slagado. An incredible collection of superb unique photography and a wonderful way to end a successful conference.

 


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Start spreading the news... age fotostock CEO Alfonso Gutiérrez and Content Manager Julieanne Eason will be leaving Barcelona this Friday to attend the 18th annual PACA conference "Opportunity In Change" on the 20th and 22nd of October, followed by the Visual Connections event on the 23rd, all taking place in central New York.

The PACA conference is a two day event that provides an opportunity to network with providers, agents, clients and figureheads in the stock industry, as well as featuring a full program of panel talks, discussions, words from the wise in the industry. These panels will be chaired by our age fotostock USA sales manager Susan Jones. Not be missed - Alfonso as CEPIC President will be speaking his opinion on Image Registries on Tuesday at 11am. We hope to be enlightened by the variety of talks in between meetings with our agents and providers.

Visual Connections is a one day event which brings together stock agencies and existing or potential clients. Our age fotostock USA team will be there representing the company - please feel welcome to drop in and visit us!

For more information about PACA, CEPIC and BAPLA click here to check out one of our previous posts.

 


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We’re very pleased to announce the extension of our THP network in Asia, thanks to incorporation of new Members Oriental Touch and Daiichi Colour to the THP Photo services community. These new agents/providers, based in Hong Kong and the Philippines, license Rights Managed, Royalty Free and Low-Budget Royalty Free imagery.

 

“Oriental Touch was the first stockphoto library established in S.E.Asia, and we have a 42 year history in this market, answering the need for creative and advertising productions in our region.

Oriental Touch has developed an important supply of images focusing on Asian elements, particularly travel and lifestyle.

Daiichi Colour, the Philippines branch office of Oriental Touch, serves the creative and advertising clients with the best stock photos in all categories, supplied by several supporting providers from Asia, Europe, America and our own.

As part of the THP network, we will focus on sales and production of more new images to submit to our member partners. We appreciate the continuous support from all the photo providers to Oriental Touch and Daiichi Colour via the THP.”

- Virginia Ho. Director, Oriental Touch.


age fotostock & the THP would like to offer a warm welcome to Director Virginia Ho and all of her team at Oriental Touch and Daiichi Colour.


Like to know more about the THP? click here!

 


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For those who work in the stock industry in France, Pixday is one of the highlights of the year. Organized every year by Pixways, the company who created Pixpalace, a distribution portal for agencies in France, it is the only event in Paris where stock photo and video buyers and photography agencies can meet together.

Along with 30 other press, stock and specialized agencies, the age fotostock Paris team attended Pixday on the 11th of April. The day was extremely busy and rewarding, filled with meetings with clients both old and new.

 

 

 

 

 

 

 

 

 

 

 

A few words from Magali Tribalet, our Head of Sales at age fotostock France;

"Our visitors were mainly from the editorial and publishing market but a nice surprise this year was the growing number of visits from the advertising and communication industry.

We can confirm that microstock is very powerful in the market but buyers are also increasingly committed to agencies that offer alternatives - a different look, legal insurance and more variety.

The overall impression was that in spite of a very tough market, the vibe was positive, and clients were pleased to notice that traditional agencies such as age fotostock are offering new and high quality images."


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