The slow drone of a 16 hour flight becomes a vague memory as soon as one arrives amidst the organized bustle of millions in Shibuya central station, Tokyo. In the stock photography industry we’re always keeping in touch with our associates by email, phone, and meetings at conferences such as PACA , CEPIC, Visual Connections. However nothing beats visiting these companies on their home turf, which I was fortunate enough to do recently. In a splendid mix of work and personal vacations, I made my way to my native homeland New Zealand, passing by Japan, Korea, Thailand and Australia to visit age fotostock’s associate agents, content providers and clients. Interesting, eye-opening, informative, these visits help to fortify relationships and get a real feel for how business is going.


Here’s some of the inside news:

Japanese business is based on commitment, dedication and serious relationships. Clients and agents are dedicated to one another, and once a client has established a working relationship with an agent it is very rare that they would change to work with another company.  This is one of the reasons why the microstock offer is affecting the market so slowly, as well as the fact that our agents in Japan sell mostly RM images for editorial use, and their clients need a quality of service that could never be found at a microstock level.

The weak economic situation in Japan means that business has understandably been quiet in the past years, but agents are hopeful that 2014 will be stable.

Interestingly enough, one of the highest reaching prices in Japan is in licensing for calendar use. It's a unique Japanese thing, where every year companies produce their own calendar to gift to their clients and associates. In a society where gift giving is a high art, these calendars demonstrate commitment, professionalism and status, which is reflected in the great amounts of money invested in their production and the national ‘Best Calendar’ competitions that take place every year. Covering topics such as aerial photography, islands, museums, natural parks from around the world, age fotostock’s high-quality travel images are perfect for these calendars.

Microstock has affected Thailand and Korea greatly and most agents have had to offer a subscription model in order not to lose the clients who can only afford to make smaller purchases. However, high-end clients remain dedicated to our agents, as they depend on the reliable customer service when licensing images for advertising.

Bounding back from New Zealand on the return trip to Barcelona, I touched down in Australia to meet some of our direct clients there, mostly editorial companies producing travel and/or educational material.  I was struck by the similarities each company had in terms of goals for the year – projects are becoming more universal and online products becoming more of a focus than those in print.

Australian editorial companies cater not only to Australia but also New Zealand, Singapore, Papua New Guinea, Samoa and Indonesia and many more countries in the Asia / Pacific Rim.  The companies used to produce different product versions with localized image content for each territory but now their projects have a global reach, and the images of people working and studying (eg. a cover for a high school study package) need to reflect our changing, global society, where people of different ethnicities work and socialize together.

In a country where the aim of having one-computer-per-student is soon to be realized, companies are moving rapidly into producing digital multimedia packages, and in many cases their publications are produced more for online use than for paper. For those photographers out there, our clients forecasted the rapidly increasing use of video in these products, and requested more video content, now!

 

As well as content such as History, Geography, Nature & Science, they need:

-    All types of images of people with mixed ethnicities.
-    Preferably Asian looking images more than European ones, since Australia and New Zealand markets cover the Asia /Pacific Rim.
-    Authentic business images with people of mixed races. Dance/choreography/stage performance.
-    Images reflecting cyber safety, bullying.
-    Authentic images of people working in Industry.
-    Locations & events in the Asia/Pacific.
-    Health & P.E, kids playing sports.
-    Adults and children in design & technology environments.


And for further inspiration, our Japanese agents requested images such as:


-    Artistic flower images.
-    Aerial images.
-   Lifestyle images for editorial use, in particular families eating, their housing, domestic routines, from all across the world.

To those of you who I met along my travels, thank you so much for your kindness & hospitality. We’ll continue to work together to keep the business a lucrative and enjoyable sector for the years to come.

See you again soon!

Julieanne Eason,
Content Manager.

Freycenet National Park, Australia.

 


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Start spreading the news... age fotostock CEO Alfonso Gutiérrez and Content Manager Julieanne Eason will be leaving Barcelona this Friday to attend the 18th annual PACA conference "Opportunity In Change" on the 20th and 22nd of October, followed by the Visual Connections event on the 23rd, all taking place in central New York.

The PACA conference is a two day event that provides an opportunity to network with providers, agents, clients and figureheads in the stock industry, as well as featuring a full program of panel talks, discussions, words from the wise in the industry. These panels will be chaired by our age fotostock USA sales manager Susan Jones. Not be missed - Alfonso as CEPIC President will be speaking his opinion on Image Registries on Tuesday at 11am. We hope to be enlightened by the variety of talks in between meetings with our agents and providers.

Visual Connections is a one day event which brings together stock agencies and existing or potential clients. Our age fotostock USA team will be there representing the company - please feel welcome to drop in and visit us!

For more information about PACA, CEPIC and BAPLA click here to check out one of our previous posts.

 


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CEPIC, Center of the Picture Industry Europe, held its annual conference here in Barcelona June Tuesday 10th– Friday 14th .

Given that Barcelona is age fotostock’s home city and that age fotostock CEO Alfonso Gutierrez was elected the president of Cepic at the beginning of the week, it was an exciting and busy week for age fotostock staff. In fact, the hubbub and CEPIC aftermath has only just now started to simmer down.

Overall, the CEPIC congress is simply the best place to stay in touch with all our partners, listen to what is going on in the industry and learn about other countries experiences and ways of doing business.

More specifically, that means 30 minute meetings from 9am until 6.30pm for three days straight, dinners or lunches with business associates who have travelled across the world to attend and despite their jetlag will do all they can to take advantage of being on the Mediterranean, walking in many directions with much purpose and many pamphlets, excel sheets, laptop under the arm, intense cravings for coffees, the odd sit down to be enlightened or angered  in one of the conference sessions and a well deserved shake-it-loose party at the end of the week. In short, it’s a photography industry meeting marathon.

My personal experience as Content Manger for age fotostock was a fortification of our relationships with current providers and agents, closing business deals which include extending distribution contracts to new territories, meeting companies representing new collections, talking with current Providers about their new content available and comparing business experience and strategies with other companies. The age fotostock team also held a small meeting for the agents who use our THP network, where we were proud to demo the new age fotostock website which will be launched soon.

News from the floor is that the market is slightly decreasing in areas of economic struggle and remaining steady in others. Smaller companies tend to be retiring from the business and those who are growing are the ones who are promoting new business strategies which take advantage of the increasingly important and inescapable role that digital technology plays in our daily lives. Clients are accustomed to the microstock product and an image selling for $5,000 is a rare occurrence nowadays. Clients globally now ask for more images at a lesser price and with extended uses and extended dates, although there is a general consensus that clients are constantly returning to agents that can provide service, which doesn’t mean only personal sales care but a trustworthy product in which the releases, caption information and sales history of the item are valid and dependable.

There is also the ever present desire for those at Cepic to learn which new markets and products are developing, but although there are many companies out there taking many different approaches, no one seems to have sprung upon anything that can lift us high and dry out of the lull left in the wake of microstock pricing. Yet.


Many attendants said it was one of their favorite Cepic congresses, and although it could have been just the influence of smooth Spanish sun after a particularly bleak winter across Europe, I believe the feeling of camaraderie in the business comes from the inherent need to pull together to unite industry standards and to spread knowledge and expertise in order to make the industry stronger.


I’ll leave you with a quote from Sol, age fotostock International Accounts Manager:


“If I should define 2013 CEPIC, I would say that it made me think about one of my favourite books: Sun Tzu’s Art of War. Everyone was in the mood of gaining a victory by losing as little as possible. Everyone was keen to negotiate symbiotic synergies. There were no big parades or miracle solutions but instead, tones of persistence, resilience and the decisive goal to catch a business opportunity, wherever it is. This is the time for creative, energetic, and simple solutions – which curiously manifested in a dish included in the catering at the Cepic opening party; a culinary innovation encapsulating the famous Spanish cockle (berberechos) sauce and a lot of tasty inspiration in one shot.”


Are we ready to fight? Certainly, at age fotostock, we are.

 


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We're pleased to announce that stock agent PhotoAsia Picture Library has launched a brand new website design incorporating much awaited ecommerce from THP.

"This implementation of the ecommerce is in line with our primary objective to always cater to the needs of the clients who are frequently faced with pressing deadlines and the urgency to be able to order their selected images at all hours. Now that the shopping cart is activated we hope we can generate sales while we sleep." -  Doreen Lau

When PhotoAsia first started in 1992, it was known as Picture Library. In August 2009, it changed its name to PhotoAsia Picture Library. Following the name change PhotoAsia now specializes in the marketing of images of Asia, Asian and Malay lifestyles with an emphasis on the multi-racial culture & their colourful diversity. Over the past 20 years PhotoAsia has earned a reputation for marketing the best quality images with the most creative interpretations of popular scenes which will live up to their tagline that POWERFUL PICTURES SPEAK!

 

Like to know more about the THP? click here!


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artlist Inc., founded in 2002, is a Japanese company specializing in animal photos, with a collection of more than 10,000 RM photos of over 70 breeds of adorable dogs and cats. Their main philosophy is "To bring fun and happiness to the world," which they achieve by carefully selecting their models based on Japan Kennel Club standards and photographing them with a professional animal cameraman.

 

 

 

 

 

 

 

 

 

 

 

 

 

With breeding types carefully documented in the caption & keywords, and incredibly cute photos, this collection is a complete delight. Like to see more? Click here!


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