Phanie is a press agency based in France since 1991. Their collection of over 28,000 RM images specialises in high quality health and medicine images.

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The close relationships Phanie photographers have with health professionals enable them to take accurate and diverse images covering health related topics and lifestyle themes, such as Cystic Fibrosis, rehabilitation for disabled people, obesity, and developments in scientific research and technology, as well as healthy living lifestyle images.


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People may think that I’m crazy for loving spam; isn’t everyone fighting spam with sophisticated anti-virus tools? I was too, until I wanted to see the commercial stock images the advertising market is using.  I concentrate on these subjects when I want to shoot commercial stock instead of wandering around taking pictures without planning, strategy or purpose. Let’s talk about taking pictures with a market segment in mind.

We all have older relatives or friends and here is relatively easy image that contains all the elements of a good seller: the right age, a frontal view, excellent modeling with a natural, self confident expression, good lighting, and plenty of negative space for text and titles.  In summary, an excellent example of an image that covers a very clear market need.  Isn’t that what stock photography is all about? Covering the needs of the market with images that are ready to be used? Otherwise it would be assignment photography...  The images in this post came to me as spam and weeks ago, before I developed my love for spam, my filter would have deleted them before I got a glance. Thank goodness that that I did…



You might think that none of your friends or relatives would like to pose for you and appear in an ad like this one. Yes, I know, people have prejudices, personal pride or are too shy to face the realities that we all have to accept… but are you going to give up so easily? Well, you shouldn´t!  Why don’t you take a more anonymous image? Below is an example of an unrecognizable senior person that fits the add beautifully, at the same time fulfilling the basics of great advertising photography with a frontal view, good lighting, carefully selected depth of field to emphasize the idea of the image, and again, negative space. What more could you ask for?


 
If you are not ready for retirement yet, but eager for a more social life, what about this one?


Here is another great advertising image. These models might be pros, but you could produce an image like this with close friends willing to pose in exchange for a weekend barbecue.  They don’t have to be a paramount example of senior beauty; they only need to be believable and healthy.  This image shows a luminous, natural atmosphere, confident expressions, and classic clothing. All in all, it’s an excellent example of an image that covers a very clear market need.

Many photographers seem to have lost direction and their only drive is to complain and give up, just because a bunch of young talents have proved that by organizing and industrializing production, they can sell masses of images at peanut prices and still be profitable. The solution is not to attack those who have accepted the challenge and profited from the digital revolution, but to change your production of images and to shoot what the market demands.  It is difficult to sell images that the market doesn’t want. See the light?  Now if you´ll excuse me, my spam filter is blinking...

 

 


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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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