Most of us have experienced those last few chaotic weeks of the educational term, and cramming for exams or having all-nighters writing the magical last paragraph on a thesis is a strong memory for many of us. Now with summer looming in the Northern hemisphere, students are finishing their year of studies, and many will be rewarded with a degree or diploma in a formal ceremony.

Whether it be for students finishing their schooling or professionals who have expanded their foundations, these moments of celebration are an important way to acknowledge the hard work done, the achievements made, the human ability to absorb information and utilize it to create positive changes in our own lives and in the lives of others. What we learn and what we teach can truly have a positive, active and immediate effect that spreads beyond the classroom and out into our wider world.

With students stepping out to meet the world with mind prepared and skills tuned, the images we have chosen for this lightbox celebrate the positive attitude and empowering spirit that education rewards us with.

CLICK HERE to see the lightbox of graduation photos


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Really, it's not so scary.  Before you run for the street to take yet another unreleased image of "The Window Shopping Old Lady in a Red Coat" or "The Large Woman in Bikini at the Beach" or "The Hungry Looking Street Child in the Third World"… listen for just a moment.

Models are people too.  The difference between them and the characters mentioned above is: they know that you’re taking their photo, they want you to and most importantly of all, they sign a release which gives you permission to license that image.

Why bother to shoot model-released images of people?

Good images of people will sell. The general consensus across the industry is that people, lifestyle, and business/industry are stock’s all-time, consistent top sellers.    That is the positive reason.  The negative reason is that nowadays, photographs of random people without releases are becoming more and more risky for stock agencies to show, even when marked for editorial use only.

What do clients want and buy?

Clients want model-released images of people that convey a message and thus help sell a product, be it a vacation, a retirement fund, a heating system or a magazine.  And usually (but not always) they want the image to be a good photograph, well composed and with good copy space for the client’s message.  Logically, it’s easier to sell with a positive message than a negative message, so generally the images should communicate positive ideas such as happiness, confidence, peace, health, etc. 

Are you up to the challenge?

Could you make a model-released image that communicates an idea like the following? Senior enjoying golden years.  Connected teens.  Good customer service.  Those images could be used to advertise medicines, investment plans, phones, universities, insurance, hospitals and much more.  If you don’t think you could make an image like this, but you would like to try, stay tuned to the blog.  In upcoming posts, we will talk about how to photograph (people) models.  We will give you shoot preparation do’s & don’t, talk with a lifestyle photographer, examine the ever elusive client request for “real people” and give you lots of ideas.

 

age fotostock images of happy seniors, connected teens, good customer service.


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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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