The two days of seminars and networking of the recent PACA Congress held in New York the 20th and 21st of October were active with noticeably more attendants than the previous year, at a total of 220 delegates.  Although age fotostock staff Julieanne Eason, Content Manager, Head of sales age fotostock USA Susan Jones and CEO Alfonso Gutierrez were mostly busy with meeting current and potential partners, the sessions that we were able to attend had large attentive audiences due to the very interesting topics discussed.

Some of the most interesting panel sessions were:

  •  "Buyer´s Panel; Fresh Perspective" handled by Daniella Nilva (Ogilvy & Mather), Greg Odom (Chemayeff & Geismar & Haviv), Mark Meyer (Moving Image & Content) and Kaia Hemming (MacCann) the speakers sent a message of hope for us stock agencies dealing in traditional stock by defending Rights Managed (RM) as viable licensing model needed in the market.  Although all accepted that RF and Microstock have their niche, the ability to control the history of the images and block them when exclusives are requested is invaluable with creative, high quality, original RM images. Good examples were given of embarrassing situations created when competing companies used the same image for marketing their products.

  • "Driving Sales and Strengthening your Brand Through Social Media" with Tyler Graham - Author and Twitter Specialist, Sara Zucker from Nors Cormetics, Patric Lor from Disolve and Andrew Fingerman from PhotoShelter. Extracting this juicy session to just a few words, I would say that essentially Social Media requires persistence, analyzing your audience to strategically target your contents, to be present but do not suffocate your audience with a post a minute, and above all it is hard today to run a business without having a presence there.

  •  "Advancements in Image Capture". 4K Video is becoming more popular, Smartphone photography is now commercially viable and DSLR cameras dual application of shooting stills and HD video is being challenged by a new generation of "pocket" mirrorless cameras, like the 4k SONY one that is carried by the Hexacopter in the image below, brought to the conference by SkyCamUSA.

There were industry events most evenings. On the Monday night the PACA annual party was held at the Shutterstock Offices in the Empire State building. Click here to grin at photos of those who attended - see if you can spot our age fotostock team! On the final day we had a great final PACA Networking Reception at the International Center of Photography (ICP), surrounded by the exhibition Genesis by photographer Sebastiao Slagado. An incredible collection of superb unique photography and a wonderful way to end a successful conference.

 


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A photographer in our chat room recently asked:


<<What is difference in missions of PACA, BAPLA, CEPIC? Are they all similar missions & only their member's locations differ?>>


Basically, yes, their missions are similar, and yes, it is their location that differentiates them. All three work closely with the others, and the P in each acronym stands for Picture:  They are all trade organizations, working to encourage the best possible standards in the stock photography industry, to protect the core principals of the industry, to become the one authorative voice in their territory.

 

PACA, the Picture Archive Council of America is a Digital Media Licensing Association in North America that represents the vital interests of stock archives of every size, from individual photographers to large corporations, who license images for commercial reproduction. Founded in 1951, its membership includes over 100 companies in North America and over 50 international members.


PACA strives to foster and protect the interests of the picture archive community by monitoring new laws and court rulings that affect the stock photo industry and provides vital information on legal issues that are important to the business. They work to develop useful business standards and promote ethical business practices; actively advocate copyright protection; collect and disseminate timely information; and take an active role in the picture community by building relationships with organizations from related industries.


PACA holds an Annual International Conference. This is one of the main industry events of the year, providing opportunities to meet others in the business, discuss important issues, participate in seminars ranging from salesmanship to new technologies, and make connections with potential trade partners and vendors from around the country and the world.


The British Association of Picture Libraries and Agencies, or BAPLA, has been a trade body since 1975 and is the trade association for picture libraries in the United Kingdom


BAPLA Represents picture libraries and agencies of all sizes and types. Its members include the major news, stock and production agencies as well as sole traders and cultural heritage institutions. Bapla deems to:
•    Encourage best practice within the industry.
•    Lobby at UK and international level to ensure the core principles of our industry are protected.
•    Develop and deliver solutions on 21st Century copyright.
•    Channel the knowledge and expertise of the wider picture community.
BAPLA is steered by an elected voluntary Executive Committee of 12 officers, supported by two permanent office staff, a freelance senior lobbying consultant and a number of subcommittees. Their work is funded by membership fees to whom they provide day-to-day business support.

And last but not least, we have CEPIC, Center of the Picture Industry Europe, for which our very well known CEO at age fotostock,  Alfonso Gutierrez, has just been elected President.

CEPIC federates nearly a thousand of picture agencies and photo libraries in 20 countries across Europe, both within and outside the European Union. It has affiliates in North America and Asia. CEPIC's membership includes large and smaller stock photo libraries, major photo news agencies, art galleries and museums, video companies. The aim of CEPIC is to be a united voice for the press, stock & heritage organisations of Europe in all matters pertaining to the photographic industry. This includes consolidating copyright protection for photography and ensuring that it not be weakened by the process of the harmonisation of copyright laws, fighting for comparable trade regulations and ethical standards which will guarantee the protection of rights for all photographers, copyright holders and agencies, and devleoping guidelines for a fair business competition.

With an annual congress since 1995, CEPIC has become a central meeting point for agencies from all around the world centered on Europe. The website has a wealth of information on copyright issues, legal battles, changes in law and how they affect the picture industry, changes in technology, and upcoming events.


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