Start spreading the news... age fotostock CEO Alfonso Gutiérrez and Content Manager Julieanne Eason will be leaving Barcelona this Friday to attend the 18th annual PACA conference "Opportunity In Change" on the 20th and 22nd of October, followed by the Visual Connections event on the 23rd, all taking place in central New York.

The PACA conference is a two day event that provides an opportunity to network with providers, agents, clients and figureheads in the stock industry, as well as featuring a full program of panel talks, discussions, words from the wise in the industry. These panels will be chaired by our age fotostock USA sales manager Susan Jones. Not be missed - Alfonso as CEPIC President will be speaking his opinion on Image Registries on Tuesday at 11am. We hope to be enlightened by the variety of talks in between meetings with our agents and providers.

Visual Connections is a one day event which brings together stock agencies and existing or potential clients. Our age fotostock USA team will be there representing the company - please feel welcome to drop in and visit us!

For more information about PACA, CEPIC and BAPLA click here to check out one of our previous posts.

 


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Berlin’s Governing Mayor, Klaus Wowereit, once said of the capital city of Germany: “Berlin is poor, but sexy”.  Twenty years after the fall of the wall, poor but sexy Berlin has turned into a startup technology hub, with its low cost and buzz attracting artists, young creatives and talents from all over the world. Berlin is the on-trend creative capital of Europe.

As a congress venue, Berlin offers a number of important additional advantages on top of trendyness:
- Centrally located
- Well connected with two international airports
- Affordable hotels
- Germany is an important market in Europe

Centrally located, the Maritim ProArte was found to be the perfect place to hold CEPIC 2014 in June 2014.  The Maritim ProArte is a modern Design and Conference hotel. It has 1.650 sqm exhibition spaces, 13 conference centers, a professional meeting service, and all necessary business facilities.  It is perfectly suited to welcome 600 and more delegates and host different events on the same floor.

The MaritimProArte is located 5 minutes away from the Brandenburger Tor, Unter den Linden and Gerdamenmarkt. It is within walking distance of Berlin’s finest touristic attractions, shopping, entertainment, dining and nightlife venues. The Friedrichstrasse station is opposite to the hotel with railway, subway and bus stop connections to all directions.

Although a block of 80 rooms will be reserved for delegates and offered at a preferential rate, there are plenty of hotels in the vicinity for delegates to book choose from.

The Congress will open on Wednesday 4th of June and end on Saturday 7th of June with three full days for tables, meeting rooms, conferences and networking events.

Alfonso Gutierrez, CEPIC’s President, says: “It has been the intention of CEPIC bringing to bring our yearly Congresses to as many places in Europe and beyond as possible, but we have never yet organized one in Berlin. As CEPIC has had an office there since it was founded 20 years ago, we considered that it is about time that we bring the Congress to the home of CEPIC. We expect, with the help of our industry, that 2014 will be a great year for the "Centre of the Picture Industry ” as we better describe what CEPIC represents to all of us in the stock photography industry. Come to Berlin. Join us. We will have a lot to share in  2014."

Edith Stier-Thompson, CEPIC’s vice president says: “Being German, I am very  proud that Berlin, my favoured city in Germany, will host the next congress. We will have an exciting programme and look forward to see all of you there.”

CEPIC Congress 2014 will take place from 04 to 07 June 2014 at the Maritim ProArte Hotel, Berlin Friedrichstrasse

Registrations for the Congress and hotel bookings will be accepted from January 1st, 2014.
Express your interest now and get information informed about sponsorship opportunities by writing atto berlin2014@cepic.org

See more details about Martim ProArte HERE.

All other information (Venue, Hotel Booking, Sponsorship Opportunities) is available from berlin2014@cepic.org

About the CEPIC Congress
The annual CEPIC Congress is the largest global gathering of the international photo community and extends CEPIC’s network to all five continents. CEPIC's membership and Congress participants includes large and smaller stock photo libraries, major photo news agencies, art galleries, historical archives, and museums,  and video companies. After a successful event in Barcelona event in 2013 with 500 delegates  from all over the world attending, CEPIC will go north and east to Berlin in 2014, one of the largest market place for still and moving images in Europe.

About CEPIC

CEPIC is a European non- for profit trade association in the field of image rights. CEPIC was founded in 1993 to present a unified voice to advise and lobby on new legislation emerging from Brussels. It was registered as an EEIG (Economic European Interest Group) in Paris in 1999. As the Centre of the Picture Industry, CEPIC brings together nearly 900 picture agencies and photo libraries in 20 countries across Europe, both within and outside the European Union. It has affiliates in North America and Asia. It has among its membership the larger global players such as Getty, Corbis or Reuters. Through its membership, CEPIC represents more than 150.000 authors in direct licensing.

CEPIC’s members are expert in the conservation and marketing of imagery. They have been digitising content from the advent of the Internet, making the resulting digital asset available for commercial use, such as to newspapers, magazines and broadcasters, off and on-line, as well as in non- commercial environments for the purposes of research and education.  Picture agencies and photo libraries also act as commercial rights management service providers on behalf of creators.

CEPIC achieved observer status at WIPO (World Intellectual Property Organisation) in 1997. CEPIC has been a member of IPTC since 2005, of ICOMP since 2009 and joined the Linked Content Coalition early 2012. It is part of the ARROW project and, together with partner, EVA for collecting societies for visual arts, released a feasibility study on the inclusion of visual material in the ARROW system. From 2013, it will be part of the EU funded project, RDI (Rights Data Integration) proposed by the Linked Content Coalition.

President - Alfonso Gutierrez (president@cepic.org)

Executive Director - Sylvie Fodor (s.fodor@cepic.org)

The CEPIC Office is located in Berlin, Germany.
CEPIC – Center of the Picture Industry
Offices in Germany, Fritschestrasse 22, 10585 Berlin, Tel. + 49 30 889 101 - 60 cepic@cepic.org

www.cepic.org


Registered in France, 46 rue de la Mare, 75020 Paris -  Registration-Nr. (SIRET): 421 723 073 00019


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CEPIC, Center of the Picture Industry Europe, held its annual conference here in Barcelona June Tuesday 10th– Friday 14th .

Given that Barcelona is age fotostock’s home city and that age fotostock CEO Alfonso Gutierrez was elected the president of Cepic at the beginning of the week, it was an exciting and busy week for age fotostock staff. In fact, the hubbub and CEPIC aftermath has only just now started to simmer down.

Overall, the CEPIC congress is simply the best place to stay in touch with all our partners, listen to what is going on in the industry and learn about other countries experiences and ways of doing business.

More specifically, that means 30 minute meetings from 9am until 6.30pm for three days straight, dinners or lunches with business associates who have travelled across the world to attend and despite their jetlag will do all they can to take advantage of being on the Mediterranean, walking in many directions with much purpose and many pamphlets, excel sheets, laptop under the arm, intense cravings for coffees, the odd sit down to be enlightened or angered  in one of the conference sessions and a well deserved shake-it-loose party at the end of the week. In short, it’s a photography industry meeting marathon.

My personal experience as Content Manger for age fotostock was a fortification of our relationships with current providers and agents, closing business deals which include extending distribution contracts to new territories, meeting companies representing new collections, talking with current Providers about their new content available and comparing business experience and strategies with other companies. The age fotostock team also held a small meeting for the agents who use our THP network, where we were proud to demo the new age fotostock website which will be launched soon.

News from the floor is that the market is slightly decreasing in areas of economic struggle and remaining steady in others. Smaller companies tend to be retiring from the business and those who are growing are the ones who are promoting new business strategies which take advantage of the increasingly important and inescapable role that digital technology plays in our daily lives. Clients are accustomed to the microstock product and an image selling for $5,000 is a rare occurrence nowadays. Clients globally now ask for more images at a lesser price and with extended uses and extended dates, although there is a general consensus that clients are constantly returning to agents that can provide service, which doesn’t mean only personal sales care but a trustworthy product in which the releases, caption information and sales history of the item are valid and dependable.

There is also the ever present desire for those at Cepic to learn which new markets and products are developing, but although there are many companies out there taking many different approaches, no one seems to have sprung upon anything that can lift us high and dry out of the lull left in the wake of microstock pricing. Yet.


Many attendants said it was one of their favorite Cepic congresses, and although it could have been just the influence of smooth Spanish sun after a particularly bleak winter across Europe, I believe the feeling of camaraderie in the business comes from the inherent need to pull together to unite industry standards and to spread knowledge and expertise in order to make the industry stronger.


I’ll leave you with a quote from Sol, age fotostock International Accounts Manager:


“If I should define 2013 CEPIC, I would say that it made me think about one of my favourite books: Sun Tzu’s Art of War. Everyone was in the mood of gaining a victory by losing as little as possible. Everyone was keen to negotiate symbiotic synergies. There were no big parades or miracle solutions but instead, tones of persistence, resilience and the decisive goal to catch a business opportunity, wherever it is. This is the time for creative, energetic, and simple solutions – which curiously manifested in a dish included in the catering at the Cepic opening party; a culinary innovation encapsulating the famous Spanish cockle (berberechos) sauce and a lot of tasty inspiration in one shot.”


Are we ready to fight? Certainly, at age fotostock, we are.

 


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All of you should read the following post in the CEPIC Blog which debates the recent Dreamstime Microstock offer of over a million images for free use, based on the pedestrian thinking that people that get images for free will eventually pay for them sometime in the future...

CLICK to read the article in the Cepic Blog 

Our photographers' chatroom has been humming with backlash. Here's just a few of the photographers' reactions:

"I'm not allowed to talk about the "old" days but back then the bosses of the agencies cared passionately about the business and often were artists as well, now it's all about money for them and lack of it for us.It won't be too long before photographers have to pay to sell their photos that are being given away free."

"I'm rapidly coming to the conclusion that shooting stock in this type of environment is rather pointless and perhaps not worth the effort for the 99%. Luckily I have other more marketable skills."

"I might be the eternal optimist, but I think there is still a decent paying place for high quality niche images. One that a micro shooter could not produce and one any jackass can't take with their iPhone. I try and produce them all the time."

"There is certainly no NEED for FREE content in today's ADVERTISING market. If you want to advertise, PAY the creator of the content you'd like to use! When one person (or business) WANTS to use free content - that doesn't mean another person has to deliver it at his own expenses."

It is clear that digital technology and the Internet has opened the door for new business models that favor the distribution process that balances the lowering of selling prices with the generation of volume. While this may initially sound logical, the ugly side is that photographers in general and the stock photography industry in particular will fall into decline because photographers cannot generate enough revenue to continue producing great images.

Cheap prices have devaluated photography to unimaginable levels in just a few years and have demoralized professional photographers. I believe that the only way to maintain the value of photography is to produce high quality content that attract clients attention because it is unique, innovative, creative and experimental and which maintains a more than decent price. age fotostock maintains the same principles, shooting the best images we can and trying to sell them for the best possible price.

We have entered into a vicious circle that we can only break out of if photographers and stock agencies demolish the fence that separates them and openly discuss certain pricing logic - otherwise the future will be uncertain for both of us.


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We're pleased to announce that stock agent PhotoAsia Picture Library has launched a brand new website design incorporating much awaited ecommerce from THP.

"This implementation of the ecommerce is in line with our primary objective to always cater to the needs of the clients who are frequently faced with pressing deadlines and the urgency to be able to order their selected images at all hours. Now that the shopping cart is activated we hope we can generate sales while we sleep." -  Doreen Lau

When PhotoAsia first started in 1992, it was known as Picture Library. In August 2009, it changed its name to PhotoAsia Picture Library. Following the name change PhotoAsia now specializes in the marketing of images of Asia, Asian and Malay lifestyles with an emphasis on the multi-racial culture & their colourful diversity. Over the past 20 years PhotoAsia has earned a reputation for marketing the best quality images with the most creative interpretations of popular scenes which will live up to their tagline that POWERFUL PICTURES SPEAK!

 

Like to know more about the THP? click here!


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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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