To quote a photographer in age fotostock's photographers' chatroom:

"To produce great images, money isn’t the main necessity. It´s imagination, conceptualization and being able to use available resources that are the most important things"

Words from the wise - it’s true! We’re finding that photographers don’t need to break open their piggy banks for a photo shoot with top models in the Caribbean in order to make images that sell. They needn’t even leave their neighborhood. With a general shift in image trends, the world of design and publicity is tending towards images that mix creative flair with real life moments, images that give us a unique way of seeing the most ordinary things.

Photographers, look around you - there’s a high chance that your best photos can be taken in exact spot in which you’re standing. Attention to detail, a creative angle, willing friends that will sign a model release (hey, this is one of the only times it’s suitable to say “shoot your children”), people going about their daily lives, in natural locations – with a little imagination all of these make excellent ingredients for images that can quite simply knock your socks off. Remember, gold is not the only thing that glitters…!

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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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