CEPIC, Center of the Picture Industry Europe, held its annual conference here in Barcelona June Tuesday 10th– Friday 14th .
Given that Barcelona is age fotostock’s home city and that age fotostock CEO Alfonso Gutierrez was elected the president of Cepic at the beginning of the week, it was an exciting and busy week for age fotostock staff. In fact, the hubbub and CEPIC aftermath has only just now started to simmer down.
Overall, the CEPIC congress is simply the best place to stay in touch with all our partners, listen to what is going on in the industry and learn about other countries experiences and ways of doing business.
More specifically, that means 30 minute meetings from 9am until 6.30pm for three days straight, dinners or lunches with business associates who have travelled across the world to attend and despite their jetlag will do all they can to take advantage of being on the Mediterranean, walking in many directions with much purpose and many pamphlets, excel sheets, laptop under the arm, intense cravings for coffees, the odd sit down to be enlightened or angered in one of the conference sessions and a well deserved shake-it-loose party at the end of the week. In short, it’s a photography industry meeting marathon.
My personal experience as Content Manger for age fotostock was a fortification of our relationships with current providers and agents, closing business deals which include extending distribution contracts to new territories, meeting companies representing new collections, talking with current Providers about their new content available and comparing business experience and strategies with other companies. The age fotostock team also held a small meeting for the agents who use our THP network, where we were proud to demo the new age fotostock website which will be launched soon.
News from the floor is that the market is slightly decreasing in areas of economic struggle and remaining steady in others. Smaller companies tend to be retiring from the business and those who are growing are the ones who are promoting new business strategies which take advantage of the increasingly important and inescapable role that digital technology plays in our daily lives. Clients are accustomed to the microstock product and an image selling for $5,000 is a rare occurrence nowadays. Clients globally now ask for more images at a lesser price and with extended uses and extended dates, although there is a general consensus that clients are constantly returning to agents that can provide service, which doesn’t mean only personal sales care but a trustworthy product in which the releases, caption information and sales history of the item are valid and dependable.
There is also the ever present desire for those at Cepic to learn which new markets and products are developing, but although there are many companies out there taking many different approaches, no one seems to have sprung upon anything that can lift us high and dry out of the lull left in the wake of microstock pricing. Yet.
Many attendants said it was one of their favorite Cepic congresses, and although it could have been just the influence of smooth Spanish sun after a particularly bleak winter across Europe, I believe the feeling of camaraderie in the business comes from the inherent need to pull together to unite industry standards and to spread knowledge and expertise in order to make the industry stronger.
I’ll leave you with a quote from Sol, age fotostock International Accounts Manager:
“If I should define 2013 CEPIC, I would say that it made me think about one of my favourite books: Sun Tzu’s Art of War. Everyone was in the mood of gaining a victory by losing as little as possible. Everyone was keen to negotiate symbiotic synergies. There were no big parades or miracle solutions but instead, tones of persistence, resilience and the decisive goal to catch a business opportunity, wherever it is. This is the time for creative, energetic, and simple solutions – which curiously manifested in a dish included in the catering at the Cepic opening party; a culinary innovation encapsulating the famous Spanish cockle (berberechos) sauce and a lot of tasty inspiration in one shot.”
Are we ready to fight? Certainly, at age fotostock, we are.