Throughout all the wonderful madness that this festive period brings, treasure the thought that it is a celebration of universal brotherhood, a sharing, loving, warm and caring time to spend with the people who mean the most to you.

Merry Christmas and a Happy New Year to all!

 

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We’re bringing you an eclectic mix in this issue. You´ll find an arrestingly calm simplicity in images by photographer Hallström, a selection of dress-ups and retro portraits galore, and the release of our new snapmobilefoto collection - casual and spontaneous photography made possible with smartphones.

 

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The two days of seminars and networking of the recent PACA Congress held in New York the 20th and 21st of October were active with noticeably more attendants than the previous year, at a total of 220 delegates.  Although age fotostock staff Julieanne Eason, Content Manager, Head of sales age fotostock USA Susan Jones and CEO Alfonso Gutierrez were mostly busy with meeting current and potential partners, the sessions that we were able to attend had large attentive audiences due to the very interesting topics discussed.

Some of the most interesting panel sessions were:

  •  "Buyer´s Panel; Fresh Perspective" handled by Daniella Nilva (Ogilvy & Mather), Greg Odom (Chemayeff & Geismar & Haviv), Mark Meyer (Moving Image & Content) and Kaia Hemming (MacCann) the speakers sent a message of hope for us stock agencies dealing in traditional stock by defending Rights Managed (RM) as viable licensing model needed in the market.  Although all accepted that RF and Microstock have their niche, the ability to control the history of the images and block them when exclusives are requested is invaluable with creative, high quality, original RM images. Good examples were given of embarrassing situations created when competing companies used the same image for marketing their products.

  • "Driving Sales and Strengthening your Brand Through Social Media" with Tyler Graham - Author and Twitter Specialist, Sara Zucker from Nors Cormetics, Patric Lor from Disolve and Andrew Fingerman from PhotoShelter. Extracting this juicy session to just a few words, I would say that essentially Social Media requires persistence, analyzing your audience to strategically target your contents, to be present but do not suffocate your audience with a post a minute, and above all it is hard today to run a business without having a presence there.

  •  "Advancements in Image Capture". 4K Video is becoming more popular, Smartphone photography is now commercially viable and DSLR cameras dual application of shooting stills and HD video is being challenged by a new generation of "pocket" mirrorless cameras, like the 4k SONY one that is carried by the Hexacopter in the image below, brought to the conference by SkyCamUSA.

There were industry events most evenings. On the Monday night the PACA annual party was held at the Shutterstock Offices in the Empire State building. Click here to grin at photos of those who attended - see if you can spot our age fotostock team! On the final day we had a great final PACA Networking Reception at the International Center of Photography (ICP), surrounded by the exhibition Genesis by photographer Sebastiao Slagado. An incredible collection of superb unique photography and a wonderful way to end a successful conference.

 


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We’re absolutely thrilled to bring you this shockingly dramatic HIGHLIGHTS release. For the month in which Halloween raises its haunted head, we have elegance and magic in a collection of Black images, moody suspense from our Photographer Jesús Sierra, and a trick or treat selection that will have your skin crawling in delight.

 

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CEO Alfonso Gutierrez and Content Manager Julieanne Eason will be heading across the ditch to attend the PACA 19th annual conference in central New York this October. Joined by Head of Sales age fotostock USA, Susan Jones, they will be representing age fotostock in a three day bonanza of meetings, seminars and evening events.

PACA'S Mission Statement is: To promote and protect the interests of the media licensing community through advocacy, education and communication. A prime working example of this is the annual conference, which brings together people from all across the stock industry. We're looking forward to a schedule packed full of meetings with many of the agencies and providers that we work with on a daily basis, as well as discussing possible new business ventures.

Presentations on where search and visual recognition will be in the future, imbedded imagery, and how academia sees the future of the internet will be among the many technology sessions planned for the conference.

PACA will be followed by Visual Connections, the image forum for stock content buyers and providers. Our age fotostock USA team will be there representing the company - please feel welcome to drop in and visit us!

For more information about PACA, CEPIC and BAPLA click here to check out one of our previous posts.


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The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.

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